Take back your margins and own your data
Every DoorDash order is a tax on your craft. Every Uber Eats customer is a lead you paid for but don't own. We build high-performance ordering systems on your domain, so you keep the data, the brand equity, and the margin. Stop being a tenant on someone else's platform; we'll build your digital home.
The Reality
$5,000/mo
$1,000 – $1,500 lost in commissions
$12,000 – $18,000 / year
in pure margin you could keep
They own the customer.Every order, every email, every reorder pattern; that's their database, not yours.
They own the brand equity.Your customer's loyalty is to the app, not your restaurant. The day you leave, you start from zero.
They own the multiplier.When you sell your business one day, the buyer pays for owned, defensible revenue. Platform-dependent revenue is worth less.
Independent restaurants pay this tax every month. Most don't see it on a line-item.
The Atras Alternative
On your domain. In your Stripe account. Built around the way your kitchen actually works.
Every order goes through your Stripe account. No middleman. No 30% tax on dishes you already cooked. We take 0% of your sales.
Customer profiles, order history, contact details. It lives in your database, not theirs. Export it anytime, take it anywhere.
Owned customer data is a defensible asset. It raises the multiplier when you sell or franchise, and increases the value of your business with banks.
Designed for high conversion on mobile. Secure and search engine optimized.
A full photography session and menu copywriting that makes people hungry.
Google Business Profile optimization to ensure you show up first.
Automated review requests and "Order Direct" branded flyers.
Team training, managed hosting, data analytics and maintenance on your new system.
You own the code, the domain, and the data. Period.
Your domain. Your kitchen. Your customers. Your call.
Behind the Counter
Restaurant admin tools usually come from people who've never worked a Saturday rush. This one doesn't.
Track real margins per item, not just menu prices.
Ensure your brigade is always on the same page, even when you change the menu on the fly.
Templated handoff steps so every plate goes out the right way.
Pull an item or close a service in one tap. Auto-applies to the storefront.
Revenue, AOV, popular items, peak times. Yours, not someone else's report.
We'll walk you through it on the call, or in person if you're nearby.
Proof
INDI
San Diego · Pop-up restaurant · Live
Event-driven ordering, capacity caps, single-page checkout, with Active Duty/First Responder ID upload and a Kitchen Management System built for real restaurant operations. INDI runs real services on this system every week.
LOVEBORN
Independent restaurant · Live
Brand identity, web build, and ordering, delivered as a single integrated engagement so the storefront, kitchen tools, and brand all spoke the same language.
Tivoli Bar & Grill
Logo + menu design
Casa Celeste
Identity + poster
What's Included
We build your complete digital operating system in three to four weeks. After launch, you choose how much ongoing partnership you want.
Month 1
Everything to launch on your own domain.
Live in 3-4 weeks
Customer-facing
Operations
Customer relationships
Discovery and growth
Month 2+
Stable platform, on-call support.
For operators who want the system to run quietly, with us reachable when something breaks.
Includes:
Month 2+
Active partnership, in your kitchen quarterly.
For operators who want us thinking about their business with them, not just maintaining the platform.
Includes everything in Standing Order, plus:
Month 2+
Your fractional marketing and operations team.
For operators who want to focus on the food while we handle the rest.
Includes everything in Service, plus:
Most operators start on Service for the first six months as we build momentum together, then move to Standing Order once the system is humming. Maître d' is for operators who want fully outsourced marketing and operations from day one.
You can switch between tiers anytime. We don't lock you in. Your domain, your Stripe account, your customer data, and your code all stay yours. If you ever leave Atras, you keep everything.
Check if your domain is available
We also offer:
Quoted on request. Most operators don't need these on day one. We talk through what makes sense for your operation during your launch call.
Beyond the Package
Hospitality consultancy work scoped to your business. Brought in à la carte, or bundled into a custom engagement.
Logos, colours, voice, typography, and brand materials: menus, signage, flyers, packaging.
Dish design, pricing strategy, layout, profitability analysis.
Migrate or connect Square, Toast, Clover, and others.
Kitchen display systems wired into your ordering flow.
Paid Meta and Google ads, managed end-to-end.
Automated sequences, broadcast campaigns, list growth.
Content calendars, posting, and community engagement across Instagram, TikTok, and Google.
Points, rewards, and win-back automations.
Schema, listings, and content strategy for local search.
Extended food, interior, team, and social-first content shoots.
Landing pages, lead capture, and follow-up flows.
OpenTable, Resy, or Tock integration.
Site templating and admin federation for restaurant groups.
Capacity planning, slot architecture, kitchen flow.
Review monitoring, response automations, and crisis comms.
Tell us what you're trying to do, and we'll scope it.
Claim Your MarginsAbout Atras
Most independent restaurants are forced to manage five different vendors just to keep the lights on and the orders flowing. Atras simplifies your stack. We handle everything from brand identity and high-performance web design to the internal tooling that keeps your kitchen running.
Led by Mick Finn, a developer and designer with years of experience in high-pressure London kitchens, we bridge the gap between technical craft and operational reality. You get the polish of a tech startup without the agency markup or the delivery app fees.
Stop fighting your software and start owning your systems. Whether we're building your brand from scratch or migrating you off high-fee delivery platforms, the goal is a frictionless front-of-house and a more profitable back-of-house. Let's look at your current stack, cut the bloat, and put your margins back where they belong: in your kitchen.
Mick Finn, Founder · San Diego
Common Questions
No. Most of our clients keep them on for discoverability and use Atras to convert their best customers, the ones already searching the restaurant by name, to direct ordering. The delivery apps become acquisition; Atras becomes retention. Over time you control the mix.
We work with restaurants across the US and beyond. Local clients in San Diego and the surrounding area get an on-site day each month as part of Cultivate. Remote clients get a video strategy session in its place; same time, same depth.
Depends on what it is. If you have a basic Wix / Squarespace / WordPress site, we replace it with the Atras build. If you have something custom you want to keep, we can integrate ordering into it instead, quoted as scope work. Either way, no traffic gets lost.
Two weeks for the customer-facing site and ordering system to go live. The rest of the package (photography, Google Business Profile, review automation, flyer, training) wraps over the following 2–4 weeks. The intake itself takes about 10 minutes.
You do. Full export at any time, in standard formats (CSV, JSON), no permission needed. If you ever want to leave Atras, you take everything with you. That's the whole point of the platform.
Mise En Place is a one-time project. Once built, the site is yours. Cultivate and Dominate are month-to-month, no contract. Cancel anytime, take your data, host the site yourself or with someone else.
Yes. Multi-location setup is a scoped engagement; we discuss it on the call.
Lock in your margins
We're taking on a small number of independent restaurants at this introductory rate. Once those slots are full, prices increase.
or get in touch via · hello@atras.io
